Optimize for Outcomes, Not Outputs!
When I was interviewing for my role at Microsoft I asked my manager about working hours. I was joining a global team and I was worried I'll have to work around the clock...
I'll never forget his answer:
"I don't really care about hours, I care about results. As long as you are able to deliver outcomes, you control your schedule"
This statement made a big impact on me and solidified what I already knew:
𝗬𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗳𝗼𝗿 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀, 𝗻𝗼𝘁 𝗼𝘂𝘁𝗽𝘂𝘁𝘀!
1. Set up goals around outcome:
Output: create 10 blog posts
𝗢𝘂𝘁𝗰𝗼𝗺𝗲: generate 100 new leads
2. Measure what matters:
Output: 50 likes on blog post
𝗢𝘂𝘁𝗰𝗼𝗺𝗲: 500 visits to the website, 50 clicks to sign up
3. Prioritize tasks that move you towards your desired 𝗼𝘂𝘁𝗰𝗼𝗺𝗲