• Maya Grossman

Optimize for Outcomes, Not Outputs!

When I was interviewing for my role at Microsoft I asked my manager about working hours. I was joining a global team and I was worried I'll have to work around the clock...

I'll never forget his answer:

"I don't really care about hours, I care about results. As long as you are able to deliver outcomes, you control your schedule"

This statement made a big impact on me and solidified what I already knew:

𝗬𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗳𝗼𝗿 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀, 𝗻𝗼𝘁 𝗼𝘂𝘁𝗽𝘂𝘁𝘀!


1. Set up goals around outcome:

Output: create 10 blog posts

𝗢𝘂𝘁𝗰𝗼𝗺𝗲: generate 100 new leads

2. Measure what matters:

Output: 50 likes on blog post

𝗢𝘂𝘁𝗰𝗼𝗺𝗲: 500 visits to the website, 50 clicks to sign up

3. Prioritize tasks that move you towards your desired 𝗼𝘂𝘁𝗰𝗼𝗺𝗲

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© 2020 by Maya Grossman

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