How to Get Promoted to VP in Tech: The Director Stop List
- Maya Grossman
- 5 days ago
- 7 min read
January always brings a rush of new goals. New habits. New intentions.
But every year I'm reminded of something simple:
I did not grow the fastest when I added more.
I grew when I stopped doing the things that kept me stuck.
When I was at Microsoft, I was deep in the weeds. I thought being the person who could do everything made me valuable. It also made me the person who had no time, no altitude, and no space to think. One day, I did something radical. I looked at my to-do list and deleted a quarter of it. Gone. And you know what happened? Nothing. Nothing broke. Nobody panicked.
But something important did shift: I finally had oxygen.
Room to think bigger.
Space to join higher level conversations.
Time to pitch ideas that actually showed my executive potential.
I've watched clients go through the exact same shift.
Like Raphael, who spent ten years at Director level because he waited to be recognized. He told himself his work should speak for itself. But his work didn't have a voice. The day he started sharing his outcomes with the right people, everything changed. In six months he got more visibility than he had in a decade.
Or the client who said yes to everything. She was scared that pushing back would make her look difficult. But when she learned how to say "yes, if" and explain tradeoffs, leadership didn't punish her. They praised her. They gave her more support, more headcount, and later asked her to teach her system to other Directors.
The common pattern?
The leap to VP doesn't start by doing more. It starts by stopping what keeps you small.
So this January, instead of stacking more goals on top of your already full plate, here are seven things to quit. Each one will create more space, more altitude, and more executive presence.
And each one has a simple move you can take this month to see how to get promoted to VP in tech and to start shifting how leaders see you.
1. Stop Running Projects. Start Owning Business Outcomes
One reason Directors get stuck before VP is because they stay known for execution instead of focusing on the outcomes that really drive your career forward.
They deliver projects, hit deadlines, move tasks forward.
Great… but not promotable.
Executives think in outcomes.
What changed for the customer, the business, and the bottom line because of the work?
When you shift from project ownership to outcome ownership, leaders stop seeing you as the person who gets things done and start seeing you as the person who moves the business.
Your January move:
Identify the top 2 priorities your manager cares about for Q1.
(If you don’t know, ask: “What are the two or three outcomes that matter most this quarter?”)
Choose one area of your work that directly supports each priority.
This takes the guesswork out of “picking bets.”
Turn each project into an outcome statement:
What are we trying to achieve
How we’ll measure success
What risks we need to watch
What decisions might be needed
It’s one paragraph, not a strategy document.
But it immediately shifts how you talk about your work and how leaders interpret it.
2. Stop Being Invisible. Start Shaping Your VP Narrative To Get Promoted in Tech
Great work doesn't travel on its own.
If you don't share it strategically, it stays trapped on your laptop.
Visibility isn't bragging. At the VP level, visibility isn’t optional, it’s how leaders assess readiness, judgment, and scope. It's leadership. It's context. It's reputation management.
Raphael's career changed the moment he realized silence was costing him a decade.
This is the difference between being respected as a Director and trusted as a future VP.
Your January move:
Start sending a five-bullet-point monthly exec update that ties your work to this year's priorities.
If you want to go one step further, send a weekly "impact note" to three decision makers when something meaningful lands.
Copy-paste templates:
Monthly opener:
"This month we moved A and B tied to Priority P. Biggest risk was R, we mitigated by M. Next decision I'm driving is D."
Impact note:
"Update on X: delivered Y ahead of Z. Unblocked Q for Team T. Next step: decision on A versus B by Wednesday."
This isn’t noise, it’s the same approach that explains why some careers skyrocket while others stall.
3. Stop Living in the Weeds. Start Leading From Altitude
Being the go to fixer feels good. It also keeps you stuck until you learn to connect your work to bigger business outcomes.
People see you as the person who runs the work, not the person who runs the business.
You don’t need to know every detail to be seen as a leader. You need to connect the dots to the business, choose the right bets, and make sure your team is executing well.
That shift only happens when you change your point of view.
This is one of the clearest signals execs use to decide whether someone is operating at VP altitude.
Instead of asking “What needs to get done” you start asking “What moves the business” and “Who should own this.”
Getting out of the weeds is not abandoning your team. It is redefining your job.
From doing and double checking to delegating, coaching, and constantly connecting the work back to company goals.
Your January move:
Audit your week.
Look at your calendar and to do list and label each item as:
execution
leverage
strategic
Delegate or drop three execution items.
Ask “Who can own this” not “How do I fit this in.” Give clear outcomes and let them run.
Add a strategic rituals:
A weekly 30 minute block to review how your team’s work ties to this quarter’s priorities
You stop looking like the person in the weeds the moment you stop organizing your value around tasks and start organizing it around business outcomes.
4. Stop Operating Without Sponsors. Build Your VP Decision-Room Coalition
Executives rise because someone is willing to vouch for them in VP promotion conversations when they’re not in the room.
If you don't know who your sponsors are, you don't have them.
Your January move:
Identify and connect with three people who play different roles:
the economic owner (your work drives their goals)
the cross functional amplifier
the person with a vote in the room
Connect with each one and learn what they need most. Then align your work or priorities to help them achieve their goals. This is how you add value and stay top of mind, while building trust. Coffee chats won’t get you sponsors, this will.
And by the way, this isn't politics or kissing up. It's how decisions are made.
5. Stop Avoiding Strategic Conflict. Start Making Executive Calls
Playing it safe is one of the fastest ways to be seen as "not ready yet."
VPs don't hide their judgment. They show it. It’s part of their executive presence.
You don't need a controversial point of view. You need a clear one.
Your January move:
Use this sentence to make a recommendation, not just share a laundry list for your manager to pick from:
"I recommend X because Y, risk Z, cost of delay Q, approve by Friday."
It shows you can evaluate tradeoffs and move the business forward.
6. Stop Saying Yes by Default. Start Managing Tradeoffs Like a VP
Saying yes to everything doesn't make you a team player.
It makes you invisible until you burn out.
My client's breakthrough wasn't learning how to say no.
It was learning how to say yes with boundaries.
Your January move:
Try this line:
"Yes to X if we pause Y for three weeks. Impact: A and B. If not, we miss C."
Make the constraints visible.
Leaders can't solve problems they don't know exist.
7. Stop Hiding Behind Your Role. Start Expanding Scope Intentionally
A lot of Directors tell themselves, "I can't do more until someone gives me more."
But executives never wait for permission to lead bigger.
They don't stay confined to whatever is written in their job description.
They look for ways to stretch their impact in ways that matter to the business.
Growing your scope isn't about doing more work.
It's about increasing your leverage.
It's about identifying problems that actually move the company forward and putting yourself at the center of solving them.
And the leaders who do this intentionally get noticed fast.
They look like people who already operate at the next level, because they are.
Your January move:
Pick one cross functional bottleneck that slows the business down.
Lead a simple six week improvement effort:
one clear success metric
one or two partners
a biweekly readout that highlights progress and decisions needed
This is the kind of scope expansion senior leaders remember.
Not because you worked harder, but because you created impact that transcended your lane.
This is often the exact proof point promotion committees look for when deciding if a Director is already functioning at VP scope.
Your January VP Promotion Checklist
Pick one habit to quit.
Then make one move that will immediately shift how leaders perceive you.
Here are your options:
🔲 Outcomes over projects
🔲 Visibility over silence
🔲 Altitude over weeds
🔲 Sponsors over solo climbing
🔲 Recommendations over hesitation
🔲 Boundaries over default yes
🔲 Leverage over execution
Check the one that would change the most for you if you quit it this month.
That's your January priority.
You don't need to do more, you need to do better.
If you’re a Director who recognizes themselves in this list, the next step isn’t quitting more habits, it’s learning how VP promotions actually happen.
In the free masterclass, you’ll learn how Directors in tech become the obvious choice for VP by shifting visibility, scope, and executive presence—without burning out or playing politics.
I believe in you, and I’m rooting for you
Maya❤️
