How To Prepare For Executive Meetings
- Maya Grossman
- Sep 24
- 4 min read
Can you remember how you felt walking into your first meeting with senior leadership?
I can.
I was scared.
My palms were sweaty.
I rehearsed my slides over and over…
And still, I felt like a nervous intern pretending to be ready.
My inner monologue was on fire:
“What if I can’t answer their questions?"
“What if I sound like I don’t belong in the room?”
“What if this is the moment they realize I’m not ‘VP material’ after all?”
It wasn’t that I didn’t know what I was talking about.
It was the reality that no one had ever taught me how to lead an executive conversation.
Because here’s what no one tells you when you finally get that seat at the table:
It’s not enough to do great work.
You have to know how to talk about it in a way that commands respect.
And executive meetings aren’t like team meetings.
They’re not about updates, details, or progress reports.
They’re about decisions, tradeoffs, and impact.
That means if you walk in ready to “share what you’ve been working on,” you’re already behind.
Most people prepare for exec meetings by obsessing over the content.
Slides. Numbers. Talking points. Timelines.
That’s helpful — but it’s only half the battle.
The other half is understanding the context:
What does the room actually care about?
What pressures are these leaders facing?
How do they make decisions at this level?
Because once you understand that, you realize:
✅ You don’t need 22 slides.
✅ You don’t need to sound smarter.
✅ You don’t need to impress anyone.
You need to be clear.
You need to be strategic.
You need to lead the conversation — even if your voice shakes a little.

The 5 Questions to Answer Before Any Executive Meeting
These are the questions I coach every aspiring executive to answer — not because they sound impressive, but because they force you to think like a business leader.
Let’s break it down with real guidance:
1. What problem are we solving?
This sounds basic, but most people skip it and jump into what’s been done.
You’re not there to share progress, you’re there to anchor the conversation in business value.
Before you walk into the room, ask yourself:
What is the underlying issue we’re addressing?
Is it a drop in revenue, customer engagement, team efficiency, or market share?
You need to name it clearly and tie your work to it directly.
📌 Instead of: “We redesigned the homepage.”
✅ Try: “We’re addressing a 40% bounce rate on our pricing page — which is one of the top drop-off points in the conversion funnel.”
Why it matters: This shows you’re not just doing tasks — you’re solving meaningful problems that impact the business.
2. Why does this matter right now?
Executives are constantly prioritizing timing matters more than you think.
You need to signal urgency, tradeoffs, or strategic alignment:
What’s at risk if this doesn’t happen?
Why is this a priority now, not next quarter?
📌 Instead of: “We’re preparing for a fall launch.”
✅ Try: “If we delay go-to-market, we’ll miss the back-to-school cycle — which accounts for 30% of annual revenue in this segment.”
Why it matters: When you frame your work in terms of what’s at stake, you get taken seriously — and prioritized accordingly.
3. What does success look like? How would we measure it?
Don’t just describe outputs. Describe outcomes.
Show that you’ve thought about metrics, KPIs, or operational impact:
What should change if this works?
How will you (and they) know it’s working?
📌 Instead of: “We’re seeing positive engagement so far.”
✅ Try: “Our goal is to increase feature adoption from 12% to at least 25% by the end of Q2, based on weekly active usage.”
Why it matters: Leaders want to invest in outcomes, not activities. Speak in terms of measurable results and strategic payoff.
4. What’s the biggest risk or objection?
This is where most people default to vague status updates. Don’t.
Call out what could derail your plan, and what support might mitigate that risk:
Is a dependency at risk?
Are you short on budget, people, or alignment?
📌 Instead of: “We’re still gathering requirements from the data team.”
✅ Try: “We’re dependent on the data team to finalize the schema by Friday — if it slips, we’ll need to cut two dashboards from phase one.”
Why it matters: Executives don’t expect perfection. They expect foresight. Flagging risks earns trust — as long as you bring a path forward.
5. What do you need from leadership?
Too many high-stakes meetings end with… nothing.
If you’re asking execs to spend their time, give them something to decide. Be specific:
Do you need a decision? A budget? Cross-functional alignment?
What will unblock your next step?
📌 Instead of: “Would love your feedback.”
✅ Try: “We need a decision on whether to proceed with Vendor A or B this week — otherwise we won’t be able to start implementation on Monday.”
Why it matters: Direct, timely asks position you as someone who can drive momentum — not just report on it.
Bonus move: Run a pre-meeting listening tour
One of the best ways to prepare for a successful exec conversation…
is to make sure it’s not your first conversation on the topic.
Before any major meeting:
Set up quick 1:1s with key stakeholders.
Share a draft of your proposal.
Ask, “What concerns do you think will come up?”
Listen for priorities, objections, or decision-making cues.
Now you’re walking into the room with insight not assumptions.
And you’ve positioned yourself as a collaborative, strategic thinker before the meeting even begins.
Your Next Steps
Choose one upcoming meeting — ideally one with visibility or senior stakeholders.
Don’t just build your deck.
Sit down and answer all five questions — in writing.
Then test your answers:
Are they clear and specific?
Do they align with what leadership cares about?
Do they position you as the kind of leader who sees the big picture?
You don’t need a new title to show up like an executive.
You just need to communicate like one.
I believe in you, and I’m rooting for you
Maya❤️
Comments