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How To Develop Magnetic Executive Presence


Today, we’re diving into one of the most important, yet often misunderstood, aspects of leadership: Executive Presence—the skill that separates good managers from great executives.


I've been promoted 10 times in 15 years, and I can say the most critical skill I needed to become a VP was not what I thought it would be.


Your results matter, of course. But this is what few people realize: executive leaders aren’t just evaluated on what they do—they’re evaluated on how they do it.


And that right there is what executive presence is all about.


The good news? Executive presence is a skill, and it’s completely learnable.


That means you can develop executive presence on purpose instead of hoping it shows up one day when you get the title.


I see too many leaders mistakenly believe executive presence requires being:


  • The loudest voice in the room

  • An extroverted, larger-than-life personality

  • Aloof or unapproachable like some tech visionary


And as a result, they think: “I don’t have what it takes”.


Let me clear this up: real executive presence is authentic.


It doesn’t mean changing who you are—it means building on your strengths in a way that inspires trust and confidence. Whether you’re naturally soft-spoken or more direct, you can develop executive presence.


In fact, the best leaders aren’t trying to be Steve Jobs—they’re authentic, grounded, and approachable while commanding respect and authority.


That is what magnetic executive presence looks like in real life.


Executive developing magnetic executive presence by understanding perception, gravitas, and communication.

Here’s the framework I teach my clients to build an authentic executive presence:


1. Understand How You’re Perceived As A Leader

Perception is a reality in the corporate world. How do others see you?


  • Do they view you as calm and decisive—or reactive and uncertain?

  • Are you seen as a strategic partner—or as someone who just “gets things done”?


Ask for feedback from trusted colleagues or mentors to identify gaps. Your goal is to align your actions, communication, and leadership style with how you want to be perceived.


If you are not sure what perception you are creating today, start with this guide on how to demonstrate your executive potential.



2. Develop Gravitas For Strong Executive Presence

Gravitas isn’t about arrogance—it’s about self-assurance.


You don’t need to pretend to know everything, you need to own your position and be decisive.


  • Speak clearly and decisively, even when you’re unsure.

  • Avoid hedging language like “I think” or “maybe.”

  • Make choices, don’t just share “laundry list” options


You can also build gravitas by the way you handle hard conversations and set boundaries.


Gravitas doesn’t mean being perfect; it means being sure of what you bring to the table and showing others you belong there.



3. Speak The Language Of Senior Leaders

As you move higher up in the organization, you’ll find that executives have a different way of communicating. Understanding how to speak their language is crucial.


Focus on high-level outcomes, not just processes. They want to know what you’re doing, why it matters, and what the impact will be—not a step-by-step explanation of how you’re doing it.


Learn to speak in terms of results, ROI, and strategy.

If you want examples, start with how you write your updates and how you prepare for executive meetings.



Action Steps

1. Evaluate your executive presence. On a scale of: 🔴 Red (Low) , 🟡 Yellow (Needs work), 🟢 Green (This is my superpower), where do you stand in these areas:


  • You have a strong executive presence

  • You're confident in high-stakes situations

  • You're able to communicate concisely and persuasively

  • You're able to think strategically and get buy-in from stakeholders


2. What is one change you can apply this week to start building your executive presence?


If you want a clear roadmap for turning executive presence into an actual VP level promotion, watch my free on demand masterclass where I break down the five elements leaders look for when they decide who is ready for VP and how to become the obvious choice.




I believe in you, and I’m rooting for you.

Maya ❤️



PS: Executive presence isn’t about being someone you’re not—it’s about showing up as the best version of yourself.

 
 

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